YounaLuv Music Festival

YounaLuv Project Summary:

YounaLuv is a groundbreaking cultural extravaganza and music festival held in The Gambia, scheduled for December 25, 2023. Spearheaded by Max Barrett, Vice President of Marketing, Business Development, and Operations at Afrobeats Africa, the festival aims to celebrate and elevate Gambian music, providing a platform for emerging talents while offering a unique and memorable experience for the audience.

Key Project Components:

• Event Scope:

  • Full-Day Festival: YounaLuv spans from 10 am to 3 am, featuring a diverse range of activities and performances.

  • Expo and Performances: The day includes an expo with vendors, NGOs, and craftspeople, while schools and community groups perform on a stage in the football field area.

• Night Concert:

  • Stellar Lineup: The night concert showcases some of The Gambia's hottest artists, including Oboy, Awa Gambia, Big Faa, T’Angle Musik:Lions of Africa, Oslo Biggie Bieang, and more.

  • Prizes and Surprises: Special contests, giveaways, and a unique dress code theme (pink or purple) add an extra layer of excitement.

• Ticket Sales:

  • Presale Tickets: Adult general admission tickets are available at 250 Dalasi presale.

  • Payment Options: Attendees can reserve tickets online and pay at the gate or purchase presale tickets using Afrimoney, Q Money, or Waze.

• Promotion and Sponsorship:

  • Press Articles: Engaging and colorful press articles were created to promote the event, featuring vivid language and wordplay.

  • Sponsorship Outreach: Partnerships were sought with companies, including a letter to Africell requesting support, along with a backup plan in case of non-cooperation.

• Engagement and Partnerships:

  • Community Engagement: YounaLuv emphasizes positive economic impact in underserved communities, aligning with Max Barrett's commitment to sustainability.

  • Building Relationships: Efforts were made to build a relationship with Comium as an alternative to Africell and QCell.

• Logistics and Venue Request:

  • Venue Requirements: A comprehensive request was made to SBEC International School for the event venue, including space, power access, bathroom facilities, and additional resources.

The YounaLuv project embodies Max Barrett's vision for impactful and culturally rich events, blending education, entertainment, and community engagement in a vibrant celebration of Gambian talent and music.

Your role in the YounaLuv project was as follows:

• Project Leadership:

  • As the Vice President of Marketing, Business Development, and Operations at Afrobeats Africa, you provided strategic leadership for the YounaLuv project.

• Visionary Guidance:

  • Contributed the visionary aspects of the project, outlining the goals and objectives of YounaLuv, such as promoting local talent, creating a memorable cultural event, and establishing strategic partnerships.

• Analytical Approach:

  • Emphasized an analytical approach in discussions, especially in marketing and business strategy, ensuring that decisions were data-driven and aligned with the overall objectives.

• Educational Emphasis:

  • Placed emphasis on educating and motivating individuals, highlighting practical skills for the music industry and related fields, reflecting a commitment to empowering the community.

• Goal-Oriented Conversations:

  • Preferred conversations that focused on measurable goals, such as fan base growth, revenue increase, and performance opportunities, underscoring a commitment to practical success over the allure of fame.

• Diverse Communication Modes:

  • Advocated for diverse communication modes, including audio, video, and text, to cater to different learning styles and engage a broader audience.

• Content Impact:

  • Believed that content should evoke strong emotions for maximum engagement, aligning with the philosophy that impactful and emotionally resonant content contributes to the success of the project.

• Business Content:

  • Stressed a straightforward communication style in business content, ensuring clarity, especially considering potential language and educational barriers. Emphasized highlighting benefits and concrete goals.

• Impact in Underserved Communities:

  • Focused on initiatives and partnerships that brought about positive economic impact in underserved areas, aligning with the commitment to sustainability and community development.

• Engaging Communication Style:

• Advocated for an engaging and colorful communication style in press articles, incorporating lively and vivid language, wordplay, and onomatopoeia for maximum appeal.

In summary, your role was instrumental in providing leadership, vision, and strategic direction for the YounaLuv project, aligning with your values of education, motivation, and positive impact in underserved communities.

n collaboration with Mr. Joof, we embarked on the Jalikasa logo project, aiming to create a visual identity that resonates with the essence of Gambian culture and the spirit of adventure. The process involved a thoughtful and collaborative approach, aligning the design with the values of Jalikasa Tours.

Key Project Phases:

Discovery and Conceptualization:

Understanding Jalikasa's identity, values, and the cultural context of The Gambia.

Brainstorming sessions to gather ideas and themes that represent the essence of the tours.

Design Exploration:

Creating initial design concepts that incorporate elements like traditional Gambian symbols, vibrant colors, and representations of nature and adventure.

Iterative design reviews and feedback sessions with Mr. Joof to refine the concepts.

Symbolism and Meaning:

Incorporating symbols that resonate with Gambian culture and the diverse experiences offered by Jalikasa Tours.

Ensuring the logo communicates warmth, hospitality, and a sense of exploration.

Color Palette and Typography:

Selecting a color palette that reflects the vibrancy of Gambian landscapes and culture.

Choosing typography that balances modernity with a touch of cultural authenticity.

Finalization and Presentation:

Presenting the refined logo concepts to Mr. Joof with detailed explanations of the design choices.

Fine-tuning the chosen concept based on feedback and ensuring the logo aligns with Mr. Joof's vision.

Outcome:

The finalized Jalikasa logo is a visual representation of Gambian warmth, adventure, and cultural richness. It incorporates elements that speak to the diverse experiences offered by Jalikasa Tours, making it a memorable and authentic symbol for the brand.

The collaborative process ensured that Mr. Joof's vision and preferences were integral to the design, resulting in a logo that resonates with both the local context and the spirit of adventure-seeking travelers.