Z57 Academy

F-to A+

Delivering Value Through Client Education

MaximillianGroup specializes in creating comprehensive training solutions for any industry. We develop training websites, webinar slides and content, training guidebooks, social media posts, and more to equip real estate professionals with the knowledge and tools they need to succeed in today's competitive market.

One of our proudest accomplishments is the Z57 Academy, a groundbreaking project we developed for Z57 Internet Solutions. The Z57 Academy empowers real estate professionals with the skills and strategies to market and sell homes online and through social media. We worked closely with Z57 to create a step-by-step process that led 15,000 real estate agents to achieve remarkable success in selling homes. When we started work Z57 had an F- with the Better Business Bearue (BBB) with all the complaints centered around the product did not help real estate agents, sell homes.

Real estate agent critical toZ57's success.

Z57's success depended on ensuring that its real estate agent customers were able to deliver on the value proposition they had bought into. And product training on how to effectively use its digital marketing and social media platform and as a result sell homes wa the only solution.

Z57 had to prove agents would sell homes online.

Delivering Client Expectations:
The Z57 Academy

" We could not be happier with the results we got since going through the Z57 Academy. We have been getting at least 2-3 offers a week on leads we have generated through this site."

William V, REALTOR®
San Diego, CA

Delivering the Value Proposition Through Client Education

Z57 Academy Webinar Trainings

The Z57 Academy was a sales and marketing training course designed to empower real estate professionals with the will; and skill with 15 minute a week strategies to market and sell homes online and through social media. It featured a mix of online, interactive group webinars, and one-on-one coaching sessions. The Z57 Academy motivated, educated and gave real estate agents tools they needed to generate leads, market to their existing clients, develop word-of-mouth marketing, capture interested prospects, and convert leads into sales. To view portions of the webinars, please click here.

Designed to keep busy real estate agents focused on the goal and engaged through simple assignments, scheduled tasks, and accountability. We worked closely with Z57 to create a step-by-step process that helped 15,000 real estate agents achieve remarkable success in selling homes.

Those graduating from the Z57 Academy were awarded a ZPro designation signifying they knew how to sell homes and generate results online.

Internal Process and Procedure Manuals

Aligning Customer Service to Reinforce the Z57 Academy Client Training

Customer service representatives were retrained on the product and given the Z57 Academy training, which they had to learn and pass assessments on. To support understanding and product knowledge, we created quick-access how-to guides on any topic for customer service representatives. We also provided talking points and customer assignments that on-demand customer service could give to clients who were having difficulty seeing results or agents who wanted to go above and beyond. As a result, customer service representatives could speak the same language of success as the client: let's sell homes.

"MaximillianGroup is a think-outside-the-box leader, team unifier, and goal oriented. Their ability to get the job done along with their unique style set them apart from even the best managers I have worked with."

Philip L., Customer Service Rep.
Z57

Online Resources To Support Webinar Trainings

Internal and External Tools and Reusable Examples Reinforced Trainings and Customer Engagement

We created custom training websites that provide a seamless and engaging learning experience for our clients. These websites are tailored to our clients' specific training needs and include a variety of features, such as interactive modules, quizzes, and assessments.

We developed expertly designed webinar slides and content that captivate audiences and deliver impactful training sessions. Webinars are a great way to reach a large audience at once and provide live instruction and Q&A.

We wrote comprehensive training guidebooks that serve as valuable resources for our clients, providing step-by-step instructions and best practices. These guidebooks can be used to supplement training sessions or as a standalone resource for employees to reference.

We created captivating social media posts to increase engagement, attract potential clients, and drive results. Social media is a great way to share tips, tricks, and insights related to our training programs.

We also created custom e-learning modules, developed interactive presentations, and created video tutorials.

Example Social Media Posts

Seasonal Social Posting Ideas

A+

As a result, Z57's Better Business Bureau (BBB) rating skyrocketed from an F- to an A+.

Our contributions to the Z57 Academy were multifaceted. We developed one-on-one coaching sessions, interactive webinars for clients, internal employee trainings, user-friendly tools, conducted engaging webinar training sessions, and crafted example social media posts that resonated with target audiences. Additionally, we provided seasonal posting ideas to keep real estate agents at the forefront of their clients' minds. The impact of the Z57 Academy extended beyond individual success stories—it led to transformative changes in training and customer service practices at Z57. As a result, Z57's Better Business Bureau (BBB) rating skyrocketed from an F- to an A+.

The Take Away

8 Steps to Customer Satisfaction

Shortly after our work with the company stopped, we produced a presentation examining the steps we took to improve the culture, customer results and customer satisfaction. We share it with you here as it is a simple but powerful message of how little things matter.

Challenges Z57 faced:

Navigating the evolving real estate landscape: The real estate industry is constantly changing, and Z57 needed to be able to adapt its products and services to meet the needs of its customers in a timely manner.
Dealing with competition and market saturation: There are many other companies that offer real estate website development and social media posting tools, so Z57 needed to differentiate itself from the competition.
Educating and onboarding real estate professionals: Many real estate professionals are not tech-savvy, so Z57 needed to provide them with the training and support they needed to use its products and services effectively.
Ensuring customer retention and satisfaction: Z57 needed to provide its customers with excellent customer service and support in order to keep them happy and coming back for more.
Adapting to technological advancements: Technology is constantly evolving, and Z57 needed to be able to keep up with the latest trends and developments in order to offer its customers the best possible products and services.

What We Implemented at Z57:

Our presentation on the steps we took to improve the culture, customer results and customer satisfaction at Z57 highlights the importance of the following:

Listening to customer feedback: We took the time to listen to our customers' feedback and use it to improve our products and services.
Empowering employees: We gave our employees the authority and resources they needed to make decisions and solve problems.
Creating a positive culture: We fostered a positive and supportive work environment where employees felt valued and appreciated.
Focusing on continuous improvement: We were constantly looking for ways to improve our products, services, and processes

Z57 may no longer be in business, but the lessons we learned from working with the company continue to guide us in our own business practices. We believe that by focusing on the little things, such as listening to customer feedback, empowering employees, and creating a positive culture, businesses can achieve significant success.