Maximillian Group assisted in the growth and success of Grab Di Mic by providing comprehensive business development and marketing services to Muhammed Dibbasey. Starting with a small budget of just $200, we helped produce the first concert in 2018, providing logistical support and marketing strategies to ensure its success.
As the event grew in popularity, Maximillian Group continued to provide ongoing support, connecting Muhammed to online marketplaces, developing branding and marketing materials, and creating distribution channels to expand the event's reach. Our team also helped Muhammed develop a scalable business model, allowing him to establish Cellular Vibrations, which provides management services to artists and talent, along with a record label and copyright management.
Today, Grab Di Mic is Gambia's fastest-growing performance event, attracting over 2000 attendees and featuring performances by the hottest hip hop artists and rising stars in the country. MaximillianGroup is proud to have played a role in helping Muhammed and his team bring this event to life and build a sustainable business around it.