The project lives in the process.

At any moment, every project and every deliverable has a status. That status tells everyone — on our team and on the client side — exactly where things stand and whose court the ball is in. There is no ambiguity. There is no comfortable middle ground where something can sit without an owner.

This workflow runs both ways. We do not hold up the client. The client does not hold up the project. When something is in our court it moves. When something is in the client's court it moves.

The status system makes this visible. At any moment anyone can see exactly where a project stands and who owns the next action. There is no hiding behind ambiguity. There is no diffusing responsibility across a team.

This also means no project stalls because one person is unavailable. The knowledge lives in the process — in the Brief, the approvals, the documented decisions at every stage. Anyone on the team can step in at any point because there is nothing to catch up on. The project file is the full story.

Review is not a stage. It is a process that already happened in every moment that the project exists.