Developing Partnerships for Sustainable Economic Impact in Underserved Communities and Nations
"At age 21, with MaximillianGroup's mentorship, I started the fastest-growing performance festival in The Gambia: Grab Di Mic"
Muhammed Dibbasey
Executive Producer, Grab Di Mic
Our commitment is to building strong, lasting relationships with the communities we serve, and to empowering individuals with the skills and resources they need to succeed.
At MaximillianGroup, we believe that successful marketing and business development strategies must be built on a foundation of emotional connection and engagement. Consumers are more likely to engage with a brand or make a purchase when they feel a strong emotional connection to it story. This is why we place a great emphasis on creating content and campaigns that tells a story and resonates with our clients' target audience, and that are designed to evoke a range of emotions.
Stories FOR HEARTS, MINDS, AND HOPE
Nobody needs another thing in their life. And nobody needs just to feel good. Storytelling selling has to be authentic, showing real problems, real solutions, real emotion and the hope that you too will see the benefits. It's not enough to simply create an emotional connection hope for the best. And you cannot just solve a problem thinking it will make people happy. You have to connect all the dots: heart, mind and hope.
Our approach also involves a strong focus on problem-solving. We work closely with our clients and do 4 things:
Identify challenges on the minds of customers and the business everyday
Define meaningful key performance indicators (KPIs) to measure the change
Deliver brilliant solutions that emote new actions
Offer hope that gets people thinking I could experience the same thing, that's whats next.
When your mind sees the solutions, your heart feels that emotion, the hope in sharing that story drives sustainable, long-term growth for our clients.
Results Focused Problem Solving
Products and brands we love, enrich our lives because they are born of people who worked hard at crafting them. There is a story worth telling behind these products. We also recognize that behind these products, there are individuals who have put tremendous effort into achieving their goals, often overcoming significant obstacles along the way.
"We can now share our music with the world, but we are also not marketing blind. We now have a tool kit to help us target fans around the globe that love Afro-pop and Afrobeat."
Gillen G
Gambian Afro-Pop Artist
Success Stories
Global Reach, Buzz, Growth.
Get the you need to global access to marketplaces and influencers immediately using our exsisting relationships. Whether it's Spotify, Amazon, Etsy, eBay, Google Play, or your local news agency, we can get your product and service in front of the people who matter most, creating the buzz and excitement to grow business and brand sales.
OBAFA is the collective title for four short films of Gambian spoken word poet of Obafa Onema. The films coproduced by MaximillianGroup and edited and art dierected by Max Barrett have screen in multiple film festivals.
Selling Through Storytelling
We specialize in crafting a branded experience that speaks directly to your customers and showcases your product or talent in the best light. Using emotional messaging and compelling storytelling, we help you connect with your audience on a deeper level and make a lasting impression. Our approach is designed to drive sales and build long-lasting relationships with your customers, all while highlighting the unique aspects of your brand.
Sustainable Economic Growth
Achieving a business model that provides sustainable income with scalable growth is the goal. We ensure that every aspect of your product, from production to distribution and customer interaction, is easily trainable and maintainable. With meaningful performance metrics, you'll be able to make informed business decisions that will drive your company's growth and success.
5 Secerets to Client Success
BRANDING / PACKAGING
Our team helps you sell through storytelling by creating a branded experience with emotional messaging that speaks directly to your customer connecting them to your product and talent.
DISTRIBUTION
Business growth means a wider audience. Utilizing our existing relationships with online marketplaces and channels that align brand messaging by market segment we get you directly in front of your potential customers. Now your global.
SCALABILITY
Our goal is to help you grow your business in a sustainable way. We work with you to create a plan that allows you to increase your income while maintaining the quality and integrity of your product.
SUSTAINABILITY
Ensuring that the business can continue to grow and that the entire process from product production, distribution, to customer interaction can be monitored with meaning performance metrics that can drive business decisions such as purchasing, direction and even hiring give us a business that will thrive
TRAINING
Providing training from business concepts to market how-tos, empowers your business to get the word out and promote itself in meaningful ways.
"Emotional connection is key to business growth. When people laugh, cry or say “ahh” with you, you'll engage their attention, gain their trust, and get them to buy from you."
Max Barrett
Founder, MaximilianGroup